My last post was about customer expectations and the use of technology.
This note extends that thought in how we need to service global markets. Technology removes global restraints. And we know there are a vast array of global customers buying property in our coastal communities.
However, there is more to it than technology.
As I have expressed … we are in the relationship business. And building relationships with global customers must contemplate their needs, cultural differences and communication preferences. The fact is individuals have individual needs and we as relationship builders must embrace these needs to do business locally and globally.
Make it a great day!