“As prices continue to rise and for sale housing inventory remains low, serious buyers need as much intelligence as possible about the housing market,” said ZipRealty CEO Lanny Baker.
An August 2013 Google Consumer Survey revealed that 90% of consumers begin their home search on the Internet, with nearly half of those people starting that search on their phone (RE/MAX Evolution and Evolution Property Management sites are responsive and adpative to the users technology!).
According to ZipRealty research, buyers who use a combination of mobile and desktop to buy a home are:
6 times more likely to request a showing from a real estate agent
Visit nearly twice as many homes with the same agent as those searching on a desktop platform alone
4 times more likely to buy a home, compared to buyers who only use desktop to search for real estate, and they close on average 1 month faster.
In addition to using multiple devices to search for a home, consumers are increasingly utilizing multiple devices to research neighborhoods, real estate agents, local housing market trends and other real estate-related information.
59% of home buyers want to read about cities/neighborhoods when searching for a home
45% want to read about local housing market trends.
And there is no doubt that this business is about strong relationships. Each of our professionals brings a deep base of relationships they have accumulated to each of our customers.
And, we know that many of our customers prefer to communicate and learn about homes and industry insights through Social Media Channels. To meet that need daily, we post property updates, share industry news and earn new relationships through our online network onFacebook, Twitter, Linkedin, Google+ and YouTube.