Southern California’s RE/MAX Evolution Now Using RealScout Technology To Empower Agents, Homebuyers

Tech-Focused Luxury Real Estate Brokerage Leveraging Powerful New Tools to Help Clients Find the Right Home Faster

LAGUNA BEACH, CALIFORNIA (September 7, 2016) Technology is at the forefront for a leading Southern California real estate brokerage that has experienced triple-digit revenue growth over the past four years. And RE/MAX Evolution, the Laguna Beach-based firm specializing in luxury homes, has intensified its tech focus by implementing RealScout, an innovative solution that empowers agents and homebuyers to faster and more efficiently find the right homes. Launched in 2014, RealScout has already facilitated more than $2 billion in residential real estate transactions in California alone.

RE/MAX Evolution building exterior

RE/MAX Evolution owner Jeff Grice said the investment in RealScout reflects a commitment to provide leading-edge tools that help maximize the value his nearly 30 agents provide to every client. “Our agents love RealScout because it offers a much deeper view of property features than is available through traditional MLS listing data,” he said. “Our team can then better match the available homes with the many feature preferences and lifestyle-related considerations that are important to their clients.”

RealScout’s agent- and broker-branded web and mobile platform helps ensure that the best homes for each client automatically flow to the top of the prospect list, eliminating wasted research and visits to homes that aren’t the right fit. The solution’s underlying data extends well beyond the conventional features provided by MLS listings. For example, agents and homebuyers can search for features such as “remodeled kitchen,” “lots of natural light,” “large backyard,” and “close to park,” and countless others. RealScout also has pioneered the use of “computer vision” technology to identify key property features and benefits that can aid in the home buying decision.

RealScout and the brokerage’s other client-focused technologies are also playing important roles in helping RE/MAX Evolution attract and retain talented agents – a critical consideration given the firm’s explosive growth and Grice’s near-term plans to establish a second location, in Newport Beach.

RE/MAX Evolution building interior

“I want to provide our agents and, ultimately, our clients with the latest and best tools that are proven to enhance the home search and buying process,” Grice said. “RealScout promotes close collaboration between the agent and client, which helps lead to the best outcome much more quickly.”

About RE/MAX Evolution

RE/MAX Evolution is a Collection office that caters to the local and global luxury real estate markets. At RE/MAX Evolution their vision is to create an evolutionary experience for their clients that shows they put them first every time. Where most people strive to meet expectations, RE/MAX Evolution produces evolutionary results driven by their ability to recognize their clients’ needs. Their agents’ attributes bring savvy expertise, professionalism, market knowledge, sophisticated presentation, luxury marketing and a passion to provide extraordinary service to their clients. Whether buying or selling, RE/MAX Evolution is devoted to exceeding client’s expectations and leave them with an evolutionary imprint.

The Laguna Beach office specializes in residential, commercial, investment properties and a full-service property management company. With a wide range of experienced agents, RE/MAX Evolution is the perfect fit for the heart of downtown Laguna Beach and Newport Beach, California and as a hub for global real estate investors.


Please contact us  to help you to sell your home and find the home of your dreams!  We specialize in Laguna Beach, Newport Beach, Dana Point, San Clemente and our inland coastal communities.

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