Introducing First Flight, a Pinterest magazine of curated content that helps first-time homebuyers to navigate the daunting and often confusing process of buying a home. From for sale to sold, each issue in the four-part series focuses on different stage of home buying to make the first buying experience a great experience.
Rewind a moment – what’s a Pinterest magazine?
Pinterest is a social media site that lets its users save – or pin – recipes, DIY projects, home décor inspiration and more (aka “pins”) to their personal collection of “boards.” Working closely with Camp + King, the ad agency behind the National TV ads, RE/MAX built a board with pins full of insight on the home-buying process.
Each board will serve as an issue of First Flight and will highlight a different stage of home buying: thinking of buying a home, starting the process, the middle of the process, and settling in.
Ready, set, share!
The first issue, ‘Launchpad,’ is now live. The board’s pins link to articles with insight on finance, market trends, home styles, location, and more things first-time homebuyers should consider.
New to Pinterest? Learn more about the platform and get started here.
More editions of First Flight are coming soon!